Let’s imagine the Spreads aisle in-store and see how planogram compliance (or the lack thereof) affects customer experience, sales and operational visibility.Īppearances matter when it comes to shelves as one-third of shoppers decide what to buy when they see products and deals at the store shelf. So why should retailers strive to be compliant? Retailers have achieved compliance with the planogram when all the right products are in the right place, quantity and at the right price. Firstly, what is planogram compliance?Ī planogram visually indicates the placement of retail products in a store, showing the layout of merchandise departments as well as the aisles and shelves where items can be found. Let’s look at how its impact extends beyond the appearance of shelves and why it should be a greater priority. While it is understandable why financial KPIs are a top priority for store operations executives, letting planogram compliance slip down the list can be detrimental for those very KPIs. Instead, retail operations leaders prioritise KPIs such as A recent study shows that only 11% of retailers see planogram or store layout compliance as a priority KPI when measuring store performance.
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